Go iLawn Case Study: NuLeaf Lawncare
Location: Northern Virginia
Commercial Lawn Care
Residential Lawn Care
Plant Health Care
Annual Revenue: ~$2 Million
Go iLawn Customer Since: January 2021
Director of Sales/Marketing
Suzy Ellis joins us to discuss her success with Go iLawn. Watch the video for more details!
NuLeaf’s Description of their Marketplace and Company
Q: How do you position your company in the market?
A: NuLeaf Lawn Care: Naturally Better Lawn Care – “Enhancing communities, lives, and the environment – One lawn at a time.”
Q: What is your brand known for? Do you have a unique selling proposition or a mission statement that helps define your brand?
A: NuLeaf provides naturally-based, science-backed lawn care programs so that our clients can get back to what matters most to them.
Q: Is your market competitive? Do you compete against low cost providers, big chains, etc?
A: We are in a highly competitive market where we compete with both small and large businesses as well as chain providers and low cost companies.
Nuleaf’s Experience Before Using Go iLawn
Q: Summarize three points of frustration you faced before you started to use Go iLawn. How has using Go iLawn specifically addressed those problems?
A: Poor visibility due to tree cover – [Go] iLawn provides leaf-off photos. Images were outdated and generally just too old – iLawn updates images almost every year.Referring back to old measurements was impossible – iLawn saves old projects and all the measurements.
Q: How did you measure property before using Go iLawn? What were the results?
A: By hand or via Google.
NuLeaf’s Experience After Using Go iLawn
Q: What was the big a-ha moment when you decided you needed to try Go iLawn?
A: The leaf-off photos made it so that on-site measuring is now rarely used.
Q: What are the top three features you love about Go iLawn? Why do you love them?
A: Imagery, Individual measurements/multiple at a time, add/remove feature.
NuLeaf’s Results With Go iLawn
Q: Did you experience any direct “big win” business results for your company because of Go iLawn?
A: [Go iLawn] paid for itself by almost eliminating windshield time for on-site estimates and increasing the estimates per day.
Why Would NuLeaf Recommend Go iLawn?
Q: What is the single biggest reason you would recommend/why you love the Go iLawn?
A: See the answer above!